Mandala’s founding principle is to provide business leaders with a strategic, forward thinking marketing partner that truly understands and connects the traditional art and discipline of brand-centric marketing with the power of state-of-the-art new media expertise, technologies and online marketing strategies. We marry real world business acumen with best of breed creative and technology providers in traditional marketing, social media, web site design and programming, search engine marketing, viral marketing and new media expertise.
Mandala is a strategic marketing services firm headquartered in the Pacific Northwest. Mandala draws on an extensive wealth of creative and technological acumen to deliver powerful business-driven solutions. Our client experience includes brands such as Bitly, Buddy Media, Cessna Aircraft Company, iStar Financial, Linfield College, Mountain Hardwear, Mountain Khakis, Pilatus Business Aircraft, Portland Trailblazers, Pronghorn, Remington-1816, Rubicon Project, Salesforce Marketing Cloud, Sky Lakes Medical Center, STARLING Eyewear, WARN Industries and Washington Federal.
Mandala draws from a team of marketing strategists, technologists, creative-director level writers and art directors, designers and production specialists to create marketplace messaging tailored to meet the needs of each client. We represent regional, national and global brands in a broad range of market segments providing services in the disciplines that follow.
Strategic Brand Planning & Management
At Mandala we’re brand-centric in our approach to partnering with our clients to implement marketing that delivers business results. Whether a strategic or tactical engagement, we bring a brand planning approach that reinforces your positioning while achieving measurable business results.
Social Media – Facebook, Google+, Instagram, LinkedIn, Pinterest, SnapChat, twitter, Vimeo, YouTube
Social media has changed the way we market. Social media has completely redefined how consumers engage with a brand. Now it matters less what a brand says about itself; what matters is what people say about a brand. Companies that do not cultivate a transparent, authentic conversation with their customers will perish. There’s no room for smoke and mirrors in today’s socially networked world.
When it’s time to engage the marketing message, drive traffic to the website or build an audience for social media channels, Mandala has the training, experience and drive to deliver targeted, cost-efficient media strategies. Whether it’s negotiating a TV buy, developing a print and out-of-home strategy focused on a tightly defined audience, or implementing and reporting a targeted search and social campaign, our team has the expertise to deliver. As a Google Certified Partner Agency, we have the training necessary to manage the ever-changing digital environment coupled with 25 years experience to intelligently execute multi-media campaigns.
Search – organic and inorganic search engine marketing
Keyword density, thematic content, long-tail searches, metatags, pay-per-click, page rank, indexing, in-bound link development, unique URL creation, CMS integrated Flash, integrated social media, ecommerce. The time has gone when all that mattered was to register and launch your website. Your customers research, pre-qualify and seek the opinions of others about your company and its products well before they walk through your door.
Through the use of strategically applied search marketing strategies there is a very real opportunity to position your company online to create a measurable competitive advantage. Mandala has been engaged in search engine marketing for over ten years and stands ready to employ a full complement of strategies on your behalf to integrate your online marketing into your existing business model.
Digital Design – websites + mobile
Creating an interactive and compelling online world is paramount to a successful sales strategy, and a brand’s website is often the genesis of a consumer’s journey into this world. Mandala specializes in creating engaging and immersive online experiences. When appropriate we’re also adept at crafting mobile applications that meet the needs of our clients. Our work for the Aircraft Owners & Pilots Association features the launch of an iPhone and iPad application that allows pilots to plan and execute their flight plans with 3D synthetic vision, highway in the sky display, auto-routing, fuel prices, geo referenced airport diagrams. FlyQ is a perfect example of our ability to create feature rich, elegant and functional mobile applications for the most demanding operating environments.
Public Relations – the ultimate market maker
Now, more than any other time in our 40-year history, public relations holds the power to create and influence markets. Word of mouth has always been important to the way in which a brand can leverage its market presence to drive revenue. The advent of social media, blogs and digital publications has elevated public relations to the point where it can truly shape a market. PR is such an important channel that Mandala has sought out a strategic partner, HFS Communications, to work with our clients. Mandala and HFS dovetail our services to provide integrated marketing, public relations, influencer marketing, content and client activation.