Washington Federal

We worked in partnership with the Washington Federal marketing team to create a brand campaign to support Washington Federal’s new branch acquisitions in Arizona, Idaho, Nevada, New Mexico, Oregon and Washington. This campaign draws on the bank’s 99 year heritage of common sense banking.

Common Sense Officer: Coffee

When did it become ok to charge more?

Common Sense Officer: Toaster

Doing business today might seem more complicated than it has to.

Common Sense Officer: Table

We still keep our loans because we know, if our clients need help they want to work with someone who has their back – wouldn’t you?

 

Love Your Bank: Twins

There should only be one you. Lifelock from Washington Federal will make sure of that.

 

MoneySync Campaign

Be the master of your money with MoneySync from Washington Federal.

Isn’t it time you loved your bank?

Research has shown that the number one reason for switching banks is dissatisfaction with your current bank. Using that pain point we showed customers the products and services that make Washington Federal a bank you can love.

In-app advertising

In this campaign we utilized images of unassailable love and made them the standard bearer for our message.

Washington Federal Landing Page

In theater

A bank that offers a concierge?
My bank doesn’t have that.

Washington Federal Landing Page

Digital

Our message of love was well received
in the current climate of mistrust and recrimination.

Washington Federal Landing Page
Outdoor

A bank that gives you a free money management app and a concierge. What’s not to love?

Washington Federal Landing Page
Washington Federal Landing Page
Washington Federal Landing Page
Washington Federal Landing Page
Digital

Delivering over 27,965 customers to the Apple and Google app stores, this campaign helped launch Washington Federal’s partnership with MoneySync.

Washington Federal Landing Page
Washington Federal Landing Page
Washington Federal Landing Page
Washington Federal Landing Page

Campaign Landing Page

iPad mini giveaway to announce our branch network expansion in Central and Southern Oregon.

Washington Federal Landing Page

Locals Know Best

When is comes to helping the community, locals know best. Through this social media campaign Washington Federal donated over $200,000 to non-profit organizations identified by our clients.

Washington Federal Facebook
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