Working in partnership with the marketing team at the Remington Outdoor Company, Mandala helped bring the rich heritage of the Remington® brand to life in the form of a men’s apparel line 1816™. Established in Ilion, New York in 1816, generations of sons, fathers and grandfathers worked side by side to hand-forge the stocks and barrels of this Great American icon. Now, 1816™ transcends the timelessness of its visionary forefathers to outfit the sporting gentleman of modern day.
Captured in the pages of the Spring/Summer and Fall/Winter catalogs 1816™ draws from nearly 200 years of hand-forged tradition, the 1816™ field-inspired apparel and accessory collection glows with the rich, vintage patina of the Remington® heritage.
Print and digital advertising augment the brand story to support the brand’s direct to consumer business model.
Remington® 1816™ Website
Ecommerce sales dovetail with the brand’s direct to consumer catalog business.