See if you’re doing
as well as your competitors.

Mandala has shown clients how to increase their digital marketing performance
by more than 400%.
We do everything from build your brand to increase conversion on your web pages.


The first thing you have to do to increase your digital marketing performance is to see how you're doing right now. Here are a few of the industry standards that you can use to gauge your position in the marketplace.




Across All Industries:
2.17% Average Click Through Rate (CTR) in Adwords on search
3.75% Average conversion rate in Adwords for search
0.46% CTR on display networks
0.77% Conversion rate for display banners

Financial Services:
0.52% Display Banner CTR benchmark
1.19% Average conversion rate for Display banner
2.91% Search CTR benchmark
5.10% Average conversion rate for search
Source: Wordstream


Across All Industries:
21.09% Open rate
2.61% CTR
0.63% Soft bounce rate
0.21% Unsubscribe rate

Email benchmarks for Financial Services:
20.47% Open rate
2.59% CTR
0.63% Soft bounce rate
0.21% Unsubscribe rate
Source: Mailchimp


Across All Industries:
0.90% Average CTR in Facebook
9.21% Average conversion rate in Facebook

Financial Services:
0.56% Facebook CTR benchmark
9.09% Average conversion rate for Facebook
Source: Facebook

If you see an area where you’re a bit behind give us a call 1.541.389.6344 to see how we can help you improve your performance. If you can’t find your performance figures don’t worry.

We'll analyze your marketing For Free

Let us do a free digital marketing analysis for free and we’ll show you where you’re doing great and where you might want to improve. It’s the same thing we’ve done for our clients and it’s the start of increasing your marketing performance by 400%.

Get started today.

We’ve done it for our other clients. Let us help you take your marketing to the next level.

Data Sources: This report is based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients. “Averages” are technically median figures to account for outliers. All currency values are posted in USD.