Laury Benson

Laury Benson
CFO/COO

Laury Benson

I have been entrenched in the advertising and design world since my early 20’s and have accumulated over 30 years at three agencies. I have been part of an agency that grew from a small Minneapolis shop working with local clients into a 650-employee creative powerhouse with offices in New York and London and many international clients. During my years at all three agencies I’ve been surrounded by smart, highly creative people working in all aspects of the business. I’ve thrived on participating in the high energy levels of like-minded people, and the satisfaction of playing a role and contributing to the legacy of the business and its work.

I was lucky to enter the business at the end of an era dominated by print and broadcast and watch the transformation brought about by technology. Understanding the history provides the confidence to explore new venues and participating in redefining the agency business model is invigorating and rewarding.

What was your favorite food when you were a child?

Chicken. Still is.

What’s the #1 most played song on your iPod/Pandora?

I am still committed to listening to my stereo at home. I like quiet when I am out on dog walks so I can think.

What chore do you absolutely hate doing?

Ironing. Doesn’t everyone hate that?

If you could throw any kind of party, what would it be like and what would it be for?

An informal sit-down-at-the-table dinner “party” of course. It would have the boys and a friend or two of theirs.

Lively conversations. Funny. Friendly. Warm.

If you won the lottery, what is the first thing you would do?

Figure out how much to keep out (to spend immediately) and how much to put away. Figure out the whole picture before doing anything crazy.

How do you define honesty?

Always try to be honest but sometimes you have to dance around a gray line but you should never cross a black line.

If you could have any special magic, what would it be?

If I had magical powers I would make all people smarter about environmental issues and preserving the world for future generations. I would control or eradicate global warming.

What are some of your family’s traditions?

We have a tradition of singing a birthday song originating from Bill’s Carleton days. We sing it to anyone and everyone that is identified as having a birthday. It goes like this:

Hooray, Hooray, Hooray, Hooray
Today, Today is your Birthday
Hooray, Hooray, Hooray, Hooray
Today, Today is your Birthday
It’s not the beavers or the bears
Not the pickles or the pears
It’s not tomorrow or yesterday
Today, Today, is your Birthday!

Do you know how you got your name?

I know how I got my middle name, which is Lugene. It is a combination of Lucille (my mom) and Eugene (my dad). Always hated it.