I have two kids named Marc and Alex. My wife’s name is Barbara. She has a different last name than I do. I respect her for it for two reasons. 1) She is her own woman. 2) She doesn’t have to help people pronounce Grignon (Green´•yone). My kids have no choice. I believe there is only one answer to the cake or pie and moose or squirrel questions. Squirrel Pie. My favorite movie is ‘Lawrence of Arabia.’ If you want to know about the Middle East watch it. My favorite quote is the entire St. Crispin’s Day speech from Wm. Shakespeare’s Henry V. It encapsulates how leadership can move people to do extraordinary things. You can read it at en.wikipedia.org/wiki/Crispin.
Every day I go to Mandala, to make advertising more relevant and entertaining. Not only because that makes advertising effective, but also because I never want my sons to come home from school and say, “Dad, my friends say advertising is evil.”
What do you love about today’s marketing landscape?
With the advent of digital marketing, telling your story is becoming more important every day. Consumer’s ability to ignore is ubiquitous. Without a compelling story, you are placing your message in front of dead eyes.
Where do you see marketing going in 5 years?
We will all watch all of our TV on the computer. There will be no way to fast forward through commercials. Sorry.
What was your favorite food when you were a child?
Tacos. The record stands at 11. I am inviting all takers.
What is your favorite time of day/day of the week/month of the year?
Sunset. After a good day it’s a nice to reflect. After a bad day it’s a nice time to let go.
What sound do you love?
Water flowing. Either in the ocean or in a river or falling rain, I just love to hear water moving through the world.
If you could throw any kind of party, what would it be like and what would it be for?
A dinner party for the leading scientists in each branch of science. I would ask where do you see the world in 20 years. And then I would shut up and eat.
If you could learn to do anything, what would it be?
Play the piano. I watch my kids and am amazed.
Would you rather be able to fly or turn invisible?
Fly, without a doubt.