We worked in partnership with the Washington Federal marketing team to create a brand campaign to support Washington Federal’s new branch acquisitions in Arizona, Idaho, Nevada, New Mexico, Oregon and Washington. This campaign draws on the bank’s 97 year heritage of common sense banking.
Common Sense Officer: Coffee
When did it become ok to charge more?
Common Sense Officer: Toaster
Doing business today might seem more complicated than it has to.
Common Sense Officer: Table
We still keep our loans because we know, if our clients need help they want to work with someone who has their back – wouldn’t you?
Love Your Bank: Twins
There should only be one you. Lifelock from Washington Federal will make sure of that.
MoneySync Campaign
Be the master of your money with MoneySync from Washington Federal.
Research has shown that the number one reason for switching banks is dissatisfaction with your current bank. Using that pain point we showed customers the products and services that make Washington Federal a bank you can love.
In-app advertising
In this campaign we utilized images of unassailable love and made them the standard bearer for our message.
In theater
A bank that offers a concierge?
My bank doesn’t have that.
Digital
Our message of love was well received
in the current climate of mistrust and recrimination.
Delivering over 18,411 customers to the Apple and Google app stores, this campaign helped launch Washington Federal’s partnership with MoneySync.
Campaign Landing Page
iPad mini giveaway to announce our branch network expansion in Central and Southern Oregon.
Locals Know Best
When is comes to helping the community, locals know best. Through this social media campaign Washington Federal donated over $200,000 to non-profit organizations identified by our clients.
