UNIFIED MARKETING PROGRAM CASE STUDY: BANKING
Banking: Green Checking campaign
Objective: Drive new accounts and grow deposits
One of our clients asked us to increase the core deposits of their bank and to build awareness for their promotional checking account and its product features.
Over the course of 30 days we were able to increase all metrics of engagement by significant amounts.
Significant lift in paid ad traffic engagement on the landing pages
Bottom line for this campaign is the bottom line. Within 30 days we were able to increase new deposits by 31%.
At Mandala, we have experts in all marketing disciplines from strategy to creative development to deployment, tracking and optimization. By combining all the different specialties we have under one roof we were able to efficiently:
Gain an understanding of the product features clients respond to best and identified roadblocks that kept clients from choosing this product.
Map the buyer journey through the sales funnel and outline a path for conversion
Create conversion channels that align with various stages of the buyer journey
Segment audiences by life stage to align messaging with the segment that is most interested in that feature.
Create nurture paths for each segment utilizing various content to drive prospects toward a decision.
Create messaging and content for each segment and each stage in the buyer journey.
Set up conversion tracking for each path to measure success.
Define campaign goals & KPIs for reporting.
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UNIFIED MARKETING PROGRAM CASE STUDY: RETAIL
Retail: Remarketing Campaign
Objective: Driving Sales
Tentsile approched us to help increase brand awareness and sales in North America through a public relations campaign targeting outreach to outdoor, parenting, shelter, fitness, lifestyle and travel publications.
Through that program we achieved 288 million media impressions and Tentsile experienced 260% increase in gross revenue.
During that time, organic traffic at Tentsile’s website increased by 69%. Digital tracking showed this traffic delivered 59% of Tentsile’s gross revenue.
Since the start of 2018 we have been retained by Tentsile to increase their Digital conversion rates.
Over the last quarter we have earned a 687% ROI on attributed shopping cart conversion.
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