Mountain Hardwear was founded by a small band of outdoor industry iconoclasts. They saw the industry changing, compromising quality and dumbing down products to serve less technical users. Mountain Hardwear was founded to buck this trend in order to stay true to the needs of outdoor athletes. In 1999 they hired Mandala to tell their story. For tweleve years we partnered to help build one of the most iconic brands in the outdoor industry.
Mountain Hardwear empowers athletes to live boldly. We brought this mantra to life in campaigns like “Happy Happy, Joy Joy” and “Feel big in a small way”, that remained true to the brand’s core audience who thrived on going to the ends of the earth with a smile on their face.