THE SECRET IS A UNIFIED MARKETING PROGRAM
OUR INTEGRATED STRATEGY––––
StrategyEveryone has a strategy, but does yours tie all your different marketing disciplines together or do you have to figure that out for yourself?
Strategic CreativityAre your ads emotionally engaging through each step of the sales funnel? If not they’re not working. We take a different approach.
Digital ConversionWe tie comprehensive marketing services together with eCommerce best practices under one roof to deliver measurable ROI.
People who are not already predisposed to believing what you have to say will not believe what you say.
By applying Digital Conversion Optimization to every campaign we ensure the maximum ROI for your marketing.
Here, strategy is segmented into two components.
[ 1 ]
Find the correct brand positioning. Corporations often overlook the fact that when you go out into the marketplace with a brand positioning that doesn’t fit the preconceived ideas and wants of the consumers you hope to attract, you will butt heads with an immutable law of the universe. People who are not already predisposed to believing what you have to say will not believe what you say. That's not to say they can't be convinced by their family or someone they respect and admire, it just means that you will have to work harder and spend more money to convince them. On the other hand, you better align your brand positioning and product offerings with the beliefs and wants of your target market you're more likely to become a bigger part of their lives. We call it sentiment alignment.
[ 2 ]
Our strength lies in our ability to track both online and offline marketing channels to provide a unified picture of your marketing efforts in one quantifiable report on ROI. All Channel Tracking™ enables us to track the efficiency and efficacy of each message in each marketing channel so we can enhance the ones that are working and fix or eliminate the ones that are underperforming. Most importantly, by studying the effect our messages have on the market we can quickly arrive at the message that will produce the greatest ROI for each campaign.
By applying the principles of neuromarketing to years of experience gained through the application of copywriting and design to marketing problems, we are able to quickly find the message that resonates with the market. While Helen of Troy might have launched a thousand ships, we have helped build over a billion dollars of shareholder value for our clients. We differ from other agencies because our Creative Department and our Digital Conversion Department have the same goal, to constantly evolve our creative to find the message that works best. If your marketing vendor meetings look like a finger pointing contest in the principal's office, you might want to check out an agency where the only thing that’s important is you winning the day with your consumers.
DIGITAL CONVERSION OPTIMIZATION
We believe results can always be improved. We understand businesses are drowning in data but thirsty for insights. That’s why we ensure reports are actionable, insightful and address core business goals. Here, all decisions are driven solely by data whether it be online or offline channels. By applying Digital Conversion Optimization to every campaign and channel we employ to reach your customers, we ensure the maximum ROI for your marketing effort no matter what the measurable goal is.
If you don’t know where you're going, any road will get you there. By clearly stating specific goals for each channel and each campaign, we can measure performance across all channels and quickly determine which messages to kill and which messages to augment. When you deliver messages across all channels it's crucial to provide the consumer with one unified experience that reinforces the messages delivered by individual channels. It is also crucial to construct the proper customer journey through the sales funnel so that the customer is receiving the right message at the right time during the sales process.
Improved conversion rates.
Cohesive messaging across previously siloed marketing channels.
Accountability and measurable ROI for each initiative on each channel.
Real time and actionable ROI reporting and insight into the channels and messages that drive business results.